Looking for a photographer, web developer, artist or PR firm?
You've come to the right place!
Creative thinking has long been prized and praised, but the need for creative thought and execution has never been more valuable or vital for brands.
And this need is no less urgent in the equestrian sector. For our highly specialized brands, it's not good enough to resort to the same old cliches in whichever field of creative work we're commissioning. We need new thinking for our writing, our photography, our graphic design and our digital production. We need to more than stand out. We need to carve deeper niches for ourselves; making our brands attractive to a new generation of ever more savvy equestrian consumers.
Winning their hearts through rich stories and emotions will return more value than winning minds with product benefits alone. T'was ever thus, you might argue, but well planned and executed creative thinking is the key ingredient.
In the search for creative talent, we should leave no stone unturned. It's not just about the wunderkind of Zuckerberg wannabes with a keen sense of digital design. Some of the more interesting creative thinking can come from guys and gals who've been around a while. The point is, you have to check out their work, get the conversation going and decide for yourself. Maybe work together on a trial project. You need to evaluate whether or not they really get where your brand is coming from.
Of course, a lot of this comes down to the briefing that you give. Even a stellar creative talent will struggle to hit the mark when the brief is vague, too ambitious or not ambitious enough.
The Equestrian Creative Network (ECN) is the right place to start your search. The ECN is a showcase of equestrian creative talent as well as a source of inspiration and comment from members.
ECN members create an online portfolio of their work with news stories, images, videos and testimonials – linking through to their site, blog and social media channels.
There's already a whole constellation of creatives listing with the ECN, including: photographers, writers, artists, journalists, marketers and broadcasters.
We've seen the wealth of creative talent within the equestrian industry through running the Equestrian Social Media Awards. The ECN exists to showcase innovative marketing campaigns, beautiful design, the use of digital and the mobile revolution within the horse world. And help you find the right creative talent to harness these to help achieve your aims.
Andrew Minnick from USEF Network is already a fan: “ECN is a great tool. It's intuitive, and allows us to easily share news, video, and ideas with creative equestrians (both individuals and businesses) around the world, not just in our home market.”
Aimee Victoria from Dreamkeepers Public Relations has already seen the benefit of listing on the ECN: “My business has grown so much faster because of the exposure ECN offers, and also because of the quality of creatives on ECN.”
In your quest for the creative talent needed to take your brand to the next level, the ECN is one stone you can't afford to leave unturned.
Search the Equestrian Creative Network or receive 1/3 off your first year's membership when you use discount code 'ECNWelcome'.